About Us

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Optimize Passion LLC is a boutique management consultancy that specializes in strategic planning, board development, program development, revenue modeling and grants management for growing nonprofit organizations.  We also provide strategy and growth support to social entrepreneurs and enterprises. 
Our Mission is to help passionate people and organizations thrive. 
Our Services include consulting, coaching, capacity building and education. 
Our Story

The birth of our company was inspired by passionate people, community leaders, and mission-driven organizations. 


Who is a passionate person?  It’s someone guided by purpose and fueled by passion.  It’s someone who desires deeply and is willing to make sacrifices to chase his or her dream.  It's the visionary business entrepreneur or nonprofit founder.  

What is a mission-driven organization?  It can be a business, social enterprise, or nonprofit organization.  It can be an animal shelter, childcare center, or soap-making business.  Simply put, it is an organization anchored and directed by its mission.  

Our Staff
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Jennifer Alexander, MPA - Principal, Capacity Builder & Coach 

Jennifer Alexander is the founder and principal of Optimize Passion LLC, a boutique management consultancy that provides capacity building and education to small businesses and growing nonprofit organizations.  As capacity builder and coach, she works with a team of affiliated consultants to serve business and nonprofit clients. Jennifer specializes in building the governance, administrative, fund development, and marketing capacities of nonprofit organizations transitioning from start-up to growth.  She particularly enjoys working with passionate founders and inaugural board members who are navigating the nonprofit sector for the very first time. 

With 10 plus years of nonprofit sector experience, Jennifer has provided capacity building services to more than 15 health and human service nonprofit organizations, many of which are founder-led nonprofits transitioning from start-up to growth. Jennifer has facilitated board development, engaged in strategic planning, crafted agency policies and procedures, reworked logic models, drafted case statements, built volunteer programs, facilitated budgeting processes, drafted annual fund development plans, diversified revenue streams, secured private and government grant funding, designed signature fundraising events, and more. 


Since establishing Optimize Passion in 2020, Jennifer has helped small and growing nonprofit organizations strategically identify areas for board engagement and growth, reexamine the sustainability of their revenue models, prepare for longtime executive departure and new executive onboarding, and secure more than $1.7 million in private foundation and government grant funding. 


Jennifer holds a Master of Public Administration in Nonprofit Management and Bachelor of Arts in Psychology from the University of Missouri-Kansas City. She also holds a Certificate in Fundraising from the Midwest Center for Nonprofit Leadership. 

Jennifer is married to Damion Alexander. They are the blessed parents of Judah, Josiah and Zoe. 

Our Partners

Keyonna Steele - Development Consultant | Projects INK | k.steele@projectsinked.com

Keyonna Steele of Projects INK is a seasoned development consultant serving the Kansas City metropolitan area. She has more than a decade of successful grant proposal writing, fund development, and marketing experience. Keyonna utilizes her gift of prose and business management savvy to help social service nonprofits build capacity and carry out their missions. Since 2015, she has served as a technical assistance provider for the Health Forward Foundation where she has provided grant proposal editing support to numerous growing nonprofits in Greater Kansas City. Whether you need help with writing a grant proposal, reviewing/editing a grant proposal or drafting a newsletter, Keyonna's support will exceed your expectations! 


Keyonna holds a Masters of Management from Baker University. She is the proud mother of an accomplished college student! 


William Moore, Ph.D. - Principal | The Strategy Group | thestrategygrp.org

William (Bill) Moore is the Principal at The Strategy Group and Senior Fellow with the Midwest Center for Nonprofit Leadership. Bill was appointed by Mayor Copeland to the Olathe Human Relations Commission to continue his work on equity, diversity and inclusion for Olathe, Kansas.



Bill has spent his entire career working in our most challenged communities - both urban and rural - and with vulnerable populations to find solutions to our most pressing social, education, and health concerns. As the former Vice President of Programs and Evaluation at the REACH Healthcare Foundation, he designed and guided implementation of community projects designed to give rural communities a chance to redefine what it means to live in rural America and be healthy. In Kansas City, Kansas, he led the investment of funds to find out why urban economically disadvantaged persons and their families could not access the health care services they needed. And, at the Institute for Research and Reform in Education, he worked with dozens of under-performing urban schools to improve the engagement of students, the alignment of instructional content, and the rigor of curricula to prepare youth for academic success and improved life chances. His personal mission is to help people and improve the world we all live in.


Previously, Bill served as the Director of Research in two urban school systems and at the University of Kansas Medical Center. He is a former professor at the University of Kansas Medical Center and Senior Research Associate at the Ewing Marion Kauffman Foundation. View Bill's LinkedIn: https://www.linkedin.com/in/moorewp/

Asha Dèree White - Communications, Brand Management & Design Thinker | 


Over the course of ten years, Asha has worked as a development professional with diverse non-profits throughout Kansas City. Through these experiences, she's developed a commitment to supporting community-centered cultural and educational programming that advances women and youth.  She has dedicated herself to helping leaders create meaning in their own lives and in their organizations, which results in motivated employees, customer commitment and bottom-line performance. Her powerful intuition blended with her ability to shift perspective allows others to successfully craft and bring their ideas to light. 


Asha specializes in strategic planning, communication, design, and brand management for startups. She has a degree in Business Marketing from the University of Missouri-Kansas City. 

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Leilani Haywood - Haywood Marketing Communications | leilani@haywoodmarketing.com


Leilani Haywood owns Haywood Marketing Communications which helps nonprofits tell their story to attract donors, recruit volunteers and raise funds through digital marketing.  An award-winning writer and digital marketing guru, Leilani has worked with nonprofits for over 10 years in various marketing communication positions.  Before starting her own agency, she worked with the Community Blood Center of Greater Kansas City as a marketing communications manager and served on boards for the Down Syndrome Guild, First Down for Downs, and CinemaKC.  Her clients have included the KC Social Innovation Center/Hire KC, International Association of Administrative Professionals, In-Plant Printing and Mailing Association, the Pentecostal/Charismatic Churches of North America, Project Lydia, and Global Outreach.

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David Freeman - Research & Program Development

David is a compassionate and versatile professional dedicated to the empowerment of individuals and families.  He has experience developing an organization's capacity as they address barriers to community engagement.  He is patient, focused and insightful.